What is Knowledge Management? Knowledge Management is link management and it is the elephant that has sat in the middle of businesses since business began. Link two different ideas and you have innovation. Link a prospect to a product or service and you have a sale. Link a product to a market and you have a business.
Not every link is good. The value of a secret may be eroded if it is linked to too many people. A product linked to the wrong market might be an expensive mistake. A search linked to too many results might be as useless as a search linked to none.
We must forge useful links and break poor ones. Knowledge Management is about creating a set of good links. It is about good salesmanship, clever marketing and making valuable innovations. We create links and break links to optimise our performance.
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